Why Every Agent Should Hire a Professional Real Estate Photographer

As a real estate agent, your job is to get your clients the highest value for their property in the shortest amount of time. The best way to do that is to work with a team of professionals who can lend their expertise to the different components that set the stage for a lucrative sale.

One of the first members you should secure for your team? A professional real estate photographer—and here’s why:

Get more attention for your online listing.

As prospective buyers are scrolling through the dozens of properties just like yours in the same area, you need something that will make your listing stand out. Professional quality photos that showcase what your home has to offer will draw the eye immediately. The more eyes you draw online, the more interest you’ll see in person.

Save the time it would take to do it yourself.

You need to focus your energy where you can make the most impact when it comes to selling a property. Let a professional who already has the know-how to showcase your home the best way possible and equipment to pull it off worry about the real estate photos. This will free up your time and effort to prioritize your listings, marketing, and showings.

Sell properties faster.

The more interest a property generates from the outset, the faster it’s going to sell. Professional real estate photos will capture the attention of buyers right away and increase your chances of a quick sale. Plus, because your photos are likely to attract a greater number of buyers, the competition for your property will be higher and people will feel more compelled to put in an offer before someone else does.

Make more money now and in the long run.

The very first images buyers see of a property hold a lot of influence over perceived value. If your house or building looks more impressive in photos, buyers are going to think it’s worth more. This will result in higher offers and facilitate competition that drives up the final price. Not to mention, when your listings are selling faster and for more money, more people are going to want to enlist you to sell their property. Therefore, professional real estate photos are an investment that pays off in the short-term and long-term.

When you want to convince people that you’re the best agent to sell their home in Raleigh, you need to partner with the best real estate photographer in the area. At Neil Boyd Photography, we specialize in all areas of real estate photography, from interior to exterior, residential to commercial, and more.

Neil Boyd is also one of the only real estate photographers in Raleigh with a proven ability to artfully and skillfully incorporate lifestyle photography into his body of real estate work. Especially in higher-end markets, lifestyle images bring a unique human element to a real estate listing that paints a clear picture of the life potential buyers could be living in your property. Through these photos, buyers build a stronger emotional connection with your space and are more compelled to swiftly make a competitive offer.

With his one-of-a-kind perspective and experience, Neil will deliver images that have your buyers paying not only for the value of the property, but for the value they see in the lifestyle you’re selling with it. Give us a call at 919-737-5609 to get started with a free quote for your project!

Product Photography in Raleigh, North Carolina

At Neil Boyd Photography we have a vast experience of product photography for all applications. From simple on line stores or websites like Amazon and Etsy we have photographed hundreds of products.

Based in Raleigh, NC we've photographed products from major corporations like LG, Pentax, Cree etc.

We've photographed medical equipment for technical brochures and advertising collateral and jewelry and watches for major retail outlets.

A lot of our clients however, do not have budgets for major photo shoots and we work with our smaller clients to produce quality photographs that best represents their brands in a cost effective manner.

More people are now purchasing products on-line so it really important that your product is shown in the best possible light and stands out from your competitors.

So if your a small start-up company trying to break into a market or a larger company who needs excellent photography, we can do it for you.

Please contact us for rates for your next product photography shoot.

How Businesses Can Use Architecture Photography to Their Advantage

Excellent commercial photography is a crucial component to the success of any business. Without images to show off your products or services, you’re not left with much to prove to potential customers and clients that what you have to offer is valuable. You can’t expect your audience to trust your word or declarations alone—they need something more tangible to convince them that the claims you make about your company and its quality are true.

That’s where the art of architecture photography comes in.

For many types of businesses, striking photos of your building or property can be very effective at reaching and attracting more customers. Check out just a few of the many valuable ways you can put professional architecture photography to work for your business!  

High-quality photos of your facilities will enhance your website, branding, and marketing materials.

A majority of consumers have trouble visualizing a product or service based on description alone. They need something to make your company and its offerings feel real, rather than just like an abstract concept on paper or screen. Images of your physical business will help potential customers imagine themselves in your space and, if done skillfully, make them want to be there.

Use architecture photography on your website, billboards, paper ads, and other marketing materials to draw people in and get them wanting to explore more information about your company. This type of photography is especially engaging if your business involves selling the space itself, such as for hotels, event venues, or real estate.

Architecture photography helps you nail your first impression on potential customers and/or clients.

A photo is often the first experience a customer has with your business. It is not uncommon for people to form an opinion about your company and its products or services based on an image alone, without even bothering to see for themselves in person. Photos of your business, therefore, are your first chance to represent your company in a positive light.

Architecture photography will paint a picture for customers, convey an ambiance, and show them what to expect from you. If they see that you care enough to cultivate a high-quality physical space for your business, they are more likely to trust that your products and services are high-quality as well.

Use architecture photography to sell your property or design concepts.

Architecture photography highlights the best of what your space has to offer. If you’re trying to sell design services or the property itself, showcasing architectural features, details, and other unique characteristics is essential for attracting buyers or new clients.

A professional architecture photographer will have the training, skill, and equipment necessary to put your property’s best foot forward and on display for the people who matter. There is no better way to get buyers interested in a building you’re selling or that you’ve designed than to show off exactly what makes it a stunning, one-of-a-kind investment.

Photos of your building or architectural project can serve as documentation for investors.

The concept of architecture photography encompasses more than just finished buildings and properties. This type of photography can also include the construction process, chronicling the progress of a building from initial concept to final product.

These photos can serve as required documentation for contractors working on your property and investors who want to know how their money is being used. It’s also a nice way to document the various phases of your business or property coming to life for future marketing and sentimental purposes.

If you’re looking for a photographer to capture your Raleigh business as beautifully and authentically as possible, look no further than Neil Boyd Photography! With unparalleled skill and decades of experience in interior and exterior architecture photography, our team knows exactly how to deliver the best images for promotional and other purposes.

Contact us today so we can further discuss how to meet your commercial photography needs!

The Evolution of Commercial Photography

In the age of social media and ecommerce, it’s hard to believe that taking a basic photograph was ever more complicated than pushing a button on a touchscreen phone. In fact, photography—especially commercial photography—has become so commonplace that many people don’t realize how far it has truly come.

Commercial photography began as a fine art, and although anyone with a smart phone can call themselves a photographer today, it ultimately remains a refined craft that takes skill, experience, and a talented eye to master. Let’s take a look back at the interesting origins of this cultivated industry.

The first form of photography: the daguerreotype.

The first successful photographic process was developed in 1837 by its namesake, Louis-Jacques-Mandé Daguerre. Daguerreotype photography produces a unique image on a silver copper plate, a process that was confined to the studio.

Photography studios did begin popping up in big cities after the invention of the daguerreotype, but the technology was only accessible to professional photographers and the wealthy, as the process was expensive and burdensome.

In 1851, the more affordable ambrotype replaced daguerreotype photography.

Ambrotype photographs were produced on a glass plate, coated with a special substance, and developed to create a negative image. The negative was then covered in dark varnish or set against a dark background to make it look like a positive.

The ambrotype process was cheaper and more efficient than its daguerreotype predecessor. As a result, photography became more accessible to the middle and working classes and thus poised for wider use in commercial industries.

As demand rose and the commercial value of photography became more apparent, cameras began to be made portable.

When photography became functional outside of the studio, cameras were made increasingly available to the average individual. Then, when the Eastman Kodak Company created film, the technology became even easier to use, leading to the rise of fashion photography.

Edward Steichen took the first serious fashion photographs in 1911, just around the same time Conde Nast purchased a small magazine called Vogue. When Vogue reemerged as a high fashion magazine showcasing professional photographs of models, the commercial photography industry was born.

Digital technology completely transformed the photography industry in 1985.

Digital photography became even more widely available than film, and could be created more quickly and for less money. Plus, digital photos were more easily edited, reproduced, and shared, making commercial photography the most effective way to advertise a business or product.

Because photographic technology was no longer limited to the studio, post-war photographs often depicted real life and ongoing social movements. This shift was reflected in commercial photography by an increasing focus on photo advertising that could connect with the middle class.

Modern technology and marketing techniques have led to the development of many different types of commercial photography.

Contemporary businesses heavily rely on digital advertising, which makes commercial photography invaluable to their success. Carefully staged and manipulated photos are designed to promote a specific brand, product, service, or lifestyle to targeted consumers.

Some of the most prominent subcategories of commercial photography you’ll find today include product photography, food and drink photography, architectural photography, professional headshots, fashion photography, and corporate lifestyle photography.

With over two decades of experience in the field, Neil Boyd Photography is the most qualified studio to meet your commercial photography needs throughout Raleigh, North Carolina and beyond.

Our top-quality equipment, unparalleled attention to detail, and strong passion for photography that speaks to a specific audience, will take your advertising to the next level.

To book our commercial photography services for your business or project, give us a call at 919-374-0141 to schedule your session and discuss your needs!

Corporate Lifestyle photography in Raleigh NC

We often get asked to shoot corporate lifestyle photography. This can lead us into many different stations that can really test our photography skills. We have photographed this style of corporate photography in many different locations throughout North Carolina and, in fact, other parts of the world. We have shot lifestyle photography for companies who’s work is outdoors, in office spaces, food preparation photography in refrigerated rooms and buildings. laboratories and clean rooms to rooftops of buildings. This work can also incorporate corporate headshots and business portraits of the staff.

This particular brief was to photograph a series of Black and White and Color photography images that reflects all aspects of this companies production facility. The business photographs are to be used on the company’s website to show lifestyle photographyof the production facility and the various staff that work there. This included photography of production, quality control, logistics and the staff who worked in the factory.

This company produces micro chips that are sold all over the world. The biggest challenge for this shoot was that most of the environments are clean rooms and we were required to wear similar attire to the staff seen in the photos. We also had to get changed when moving from one space to another. Lighting set ups for this corporate photo shoot had be minimal, but everything, of course, had to be correctly exposed.

In total we delivered around 100 final images from this shoot, but here is my selection of just a few.