Commercial photography has evolved to encompass a wide range of different styles and techniques. The type of photos used in marketing materials today include more than just standard product photography, but also creative images that capture a business and its essence. Architectural photography, corporate environmental photography, and construction photography are just a few innovative examples that come to mind.
Perhaps one of the most effective approaches to commercial photography that has emerged is lifestyle photography. Let’s take a closer look at this genre of photography and what it can do for your business.
What is lifestyle photography?
Lifestyle photography as a genre is a kind of portrait photography that captures people in real-life situations. Many people think lifestyle images are simply candid shots taken by a professional, but that is not necessarily true. Modern lifestyle photography often relies on direction from the photographer, but in natural, real-life environments. It is more of a blend of staged settings and candid subjects.
How can your business benefit from lifestyle photography?
Create an emotional connection with consumers.
Advertising your products or services in a lifestyle environment tells a story that your audience can relate to. Building this type of connection helps get them emotionally invested in your product and feel confident about buying it.
Draw attention and gain trust.
Lifestyle photography naturally peaks a viewer’s interest, making it a unique way to draw attention to your business or product. When you offer content that looks and feels authentic, you build a trust with customers that translates not only to sales, but also continued loyalty over time.
Add a human element to your marketing materials.
Using images of the same products at different angles or with varying backgrounds over and over again can get boring. Lifestyle photography shows that you’re selling more than just a product, but also, well, a lifestyle. Make your marketing materials more interesting and send a message that you care about the customer experience as a whole, not just business and sales.
Neil Boyd is one of the leading lifestyle photographers throughout Raleigh, Chapel Hill, Durham, and Charlotte, North Carolina. He has been innovative in incorporating lifestyle images into all types of commercial photography, from restaurants to real estate to fitness and beyond.
To learn more about how we can use lifestyle photography to promote your business, contact Neil Boyd Photography today!
