Corporate photography is an essential component to any successful business. Whether you’re running a restaurant, law firm, warehouse, or landscaping company, professional photos of your team are important for connecting with clients and customers, making a good impression, and establishing your brand. But did you know that there is more than one type of corporate photography?
Corporate studio and corporate environmental are two different approaches to corporate photography, each with its own advantages. Let’s take a look at what they are and how they differ.
What is corporate studio photography?
Corporate studio photography consists of formalized portraits or headshots taken in a studio or in front of a plain wall or backdrop. The simple background is meant to eliminate distractions and make the person the only subject or focus.
What is corporate environmental photography?
Corporate environmental photography consists of portraits taken outside or in the workplace setting. The intention is to put the subject (person being photographed) into context, incorporating environmental elements to tell a story.
What are the advantages of corporate studio photography?
If you’re working in an industry that values a more classic, professional impression, then corporate studio photography is your best option. This type of image is precise and focused, making it a more intimate photo experience in which you connect with the featured individual. Another benefit of corporate studio portraits is that they’re quick to complete and uniform. This is ideal for companies who have a lot of employees they need photographed and who prefer a consistent backdrop.
What are the advantages of corporate environmental photography?
Corporate environmental shots offer a more natural, contemporary look for your employees and business. The added context says more about who you are and what you do, which helps build a more personalized brand for consumers and clients to connect with. Environmental photography also gives you the freedom to have a little more fun and get creative and inspirational with posing and scenery.
Whether you decide that a studio or environmental approach is right for your corporate photography needs, Neil Boyd Photography has you covered. We offer both corporate studio and corporate environmental photography for businesses in Raleigh and surrounding areas. For many of our clients, we use a combination of both styles, so your company can reap the benefits of each.
Contact us today to schedule a corporate photoshoot for you and your company!