How long has it been since you've updated the headshots your company uses for your website and marketing materials? If it’s been a while, you should strongly consider updating them now, and then regularly moving forward. Even if your corporate headshots looked great and represented your Raleigh-based company well when they were first taken, updating them now could prove to be very beneficial.
Here are some of the reasons why updating your company headshots is incredibly important.
Prevents your company from looking outdated
If the corporate headshots that appear on your website and marketing materials are from a few years ago, everyone may look a lot different. For example, you or your employees may be sporting outdated hairstyles and clothing in these old company headshots. You might not think this makes much difference, but in reality, it could make your website, marketing materials, and overall company look outdated. Freshening up your corporate headshots in North Carolina will bring your company back up to speed.
Reflects new roles your employees may have taken on
The last time you invested in headshots in Raleigh, many of your employees were probably in different positions than the ones they're in today. There may very well be a handful of them that have risen through the ranks and assumed more prominent roles within your company. Do their old headshots reflect the fact that they're playing a more significant part in your company's success? Chances are, they're not. By updating your headshots, you can have these employees strike different poses that will convey different sentiments than the ones exhibited in their old headshots.
Allows a photographer to utilize the latest lighting and photography techniques
Much like other forms of technology out there, photography equipment is getting better and more advanced each year. Photographers are also learning new techniques that allow them to use the latest equipment to their advantage. That means that you can now get headshots in Raleigh that look crisper and sharper than ever before. You'll undoubtedly be able to tell the difference between headshots taken a few years ago and headshots taken in 2019.
Allows a professional headshot photographer to keep up with the latest trends
Headshot style and trends have changed considerably over the years. Gone are the days of using "old Master" backgrounds that make corporate headshots look like dated school photographs. The latest styles include modern solid backgrounds, and you'll find that even orientation is changing. Acting and Model headshots are now being shot horizontally more and more, and a lot of corporate headshots are following that trend.
Gives your company the most professional appearance possible
When all is said and done, your goal with corporate headshots should be to provide your company with the most professional look and feel. If you're relying on old headshots to get the job done, it just won't be possible. The only way to truly revitalize your website and marketing materials is by having new headshots taken of your employees.
We would love to talk with you about your own corporate headshot needs and discuss a "look" that will reflect your company is 2019. So, if you would like to obtain new corporate and executive headshots in North Carolina, allow Neil Boyd Photography to provide you with the very best headshots in the business. Call us at 919-374-0141 today or email us at firstname.lastname@example.org to schedule a photo shoot for your employees.